Halloween

A nautical space nightmare

Brief

We needed to get people drinking Beavertown, garner press coverage and increase social mentions over Halloween weekend for Beavertown in conjunction with their brand film A Nautical Space Nightmare.

Idea

We took over London's Flat Iron Square for 5 days over the Halloween period and transformed it into the site of an enormous UFO crash. This marooned flying saucer and accompanying tentacles and space debris laid the backdrop for a barnacled bunch of aliens who populated the party with Trick or Treat moments and a choreographed performance to accompany the screening of the short film.

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25

pieces of press coverage

12.5M

OTS

75%

increase in social engagement

300%+

increase on Beavertown sales

Taking it to the streets

We took over London's Flat Iron Square for 5 days over the Halloween period and transformed it into the site of an enormous UFO crash. This marooned flying saucer and accompanying tentacles and space debris laid the backdrop for a barnacled bunch of aliens who populated the party with Trick or Treat moments and a choreographed performance to accompany the screening of the short film.

"They've brought value to our brand over and above in every project.”

beavertown

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Alternatively, you can email us directly
knock-knock@swampexperience.com

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