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Eat more bugs? That was the ask - and we mobilised it by bringing 11 international content creators deep into the heart of the Mexican jungle for a 3 day shoot. Intense obstacles courses, high stakes immersive quiz moments, cooking workshops and a spectacular bug-festooned beach banquet combined to blast the message all round the world.
7.9B
TikTok views
87.1M
impressions
1.36M
engagements
99
pieces of authentic content
“The team managed to locally source specialist food and bugs (no mean feat) and they turned around multiple video edits in a very short time. I was truly impressed and would recommend working with them if you haven’t already done so.” - Nike de Rooji, Unilever
Nike de Rooji, Unilever
We pioneered a content-first approach, ensuring every element of engagement was worth capturing and optimised for TikTok. Every element was crafted to elicit genuine enjoyment and authentic emotional reactions and to make the creators' jobs as easy (and fun) as possible. The upshot was that every creator overdelivered with additional dynamic footage, having been allowed flexibility to produce content in their own voice to ensure authenticity.
Want to break the internet?
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+44 20 4574 2246
knock-knock@swampexperience.com
4 Crown Works, Temple Street, London E2 6QQ
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