Dare to Try

Dare to Try

Brief

Knorr wanted to reach an audience of over 20 million GenZ around World Eat For Good Day with a message around planet-positive eating.

Idea

Dare To Try was a 45 minute 'physical challenge' game show experience, laid on for 11 global content creators. After eating their bug-origami invitation, they were flown to the Mexican jungle where they encountered The Dare Duo who laid on a series of short-form, high-impact challenges - designed to highlight some harsh truths about the current food industry - but also how we can make positive change. The gang then prepared a meal using a special new ingredient (insects!) before sharing their dishes at a communal feast on the beach.

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7.9B

TikTok views

87.1M

impressions

1.36M

engagements

pieces of authentic content

Content First

We pioneered a content-first approach, ensuring every element of engagement was worth capturing and optimised for TikTok. We crafted every element to elicit genuine enjoyment and authentic emotional reactions and to make the creators' jobs as easy (and fun) as possible. The upshot was that every creator overdelivered with additional dynamic footage, having been allowed flexibility to produce content in their own voice to ensure authenticity.

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Alternatively, you can email us directly
knock-knock@swampexperience.com

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