Brief
Show localised SMEs in Manchester that Square is the payment partner that understands their challenges and is there to help them - as well as securing new sales leads.
Idea
We created Reel Manchester, a competition where three local businesses could win a split of a £30K ad campaign across Manchester's biggest billboards alongside a professional ad shoot to tool them up with a new social media reel and advertising campaign. We worked with I<3MCR to secure premium OOH listings and drummed up interest with guerilla activities at street level with our accompanying 'Reels on Wheels' bikes that toured specific areas of the city, displaying bespoke neighbourhood-specific marketing campaigns.
